Reported on: February 19, 2010 11:39 AM
Reported in: Technology
MOTOBLUR offers AT&T customers a new way to connect to their favorite people, content and applications, whether it's work or personal email, messaging or social networking. Motorola's exclusive Android™ experience syncs contacts, posts, messages, photos and much more — from sources such as Facebook®, MySpace, Twitter®, Gmail™, Picasa, work and personal e-mail, and Last.fm — and automatically delivers them to live widgets for immediate reply, right from the home screen. And, for customers who prefer multi-tasking, AT&T's 3G network offers the added advantage of talking and surfing the Web and accessing applications at the same time.
BACKFLIP features a unique form-factor with an original reverse flip design, spacious keyboard and BACKTRACK™ touch panel, allowing the display to be hands-free while one's fingers work behind the screen. BACKFLIP runs on the nation's fastest 3G network and is powered by MOTOBLUR™, Motorola's Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more at www.att.com/backflip.
"Motorola BACKFLIP brings together the best of social networking with the nation's fastest 3G network," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "With the ability to ride on our newest and fastest 3G network, access to more than 20,000 AT&T Wi-Fi hotspots, and the ability to talk and surf at the same time, BACKFLIP boasts a better 3G experience."
BACKFLIP comes with a full HTML browser that can be viewed on the 3.1" high-res, touch screen display and makes use of 7.2 HSPA 3G technology on the nation's fastest 3G network. Android Market™ has access to more than 20,000 apps and widgets, in order to customize the device to fit each consumer's personal style. Customers can easily shoot photos and video with the BACKFLIP's 5 MP camera and flash, and upload them to their favorite photo sharing or social media site.
The Motorola BACKFLIP features Wi-Fi connectivity and AT&T customers receive AT&T Wi-Fi access at U.S. hotspots included as part of their unlimited data plan. AT&T's has the nation's largest Wi-Fi network with more than 20,000 U.S. hotspots.
Pricing and Availability
The Motorola BACKFLIP will be available March 7 at AT&T retail locations nationwide or at www.wireless.att.com for $99.99 after $100 mail-in rebate. (Pay $199.99 and after mail-in rebate receive $100 AT&T Promotion Card. Two-year agreement and smartphone data plan required.)