SINGAPORE, Feb 09 (AP/UNB) - Oil prices hovered below $99 a barrel Thursday in Asia as U.S. crude demand lags the overall improvement in the world's biggest economy.

Benchmark crude for March delivery was up 11 cents at $98.82 a barrel at midday Singapore time in electronic trading on the New York Mercantile Exchange. The contract rose 30 cents to settle at $98.71 on Wednesday.

Brent crude was steady at $117.20 a barrel on the ICE Futures Exchange in London.

Crude has hovered near $100 for the last few months as economic indicators, such as better than expected jobs data, suggests the U.S. economy is strengthening.

However, U.S. crude demand has been slower to pick up. The Energy Information Administration said Wednesday that U.S. petroleum demand fell by 4.8 percent to a four-week average of 18.1 million barrels per day, the weakest four-week average since April 1997.

The EIA also reported that the U.S. crude supplies increased by 300,000 barrels last week.

"There is striking discrepancy between indicators of U.S. oil demand and indicators of the U.S. economic backdrop," Barclays Capital said in a report. "Our economists anticipate that the growth in overall activity to gently accelerate through the remainder of this year, which stands in stark contrast to recent oil demand readings from the U.S."

Improving crude demand in developing Asian countries, led by China and India, should help bolster prices, Barclays said.

"The problem with judging the global pace of oil demand growth is that the epicenter of that growth has most definitely moved away from the U.S. to Asia, and China in particular," Barclays said.

In other energy trading, heating oil was up 0.4 cent at $3.19 per gallon and gasoline futures added 0.3 cent to $2.98 per gallon. Natural gas fell 0.4 cent to $2.44 per 1,000 cubic feet.