PM opens World Marketing Summit; stresses creative options, innovations
Dhaka, Mar 1 (UNB) - Prime Minister Sheikh Hasina onThursday underscored the need for creative options and innovations to collectively deal with various global challenges, including world economic meltdown, climate change, natural disasters, illiteracy, and inadequate access to health.
She was addressing the inaugural function of the first ever World Marketing Summit (WMS) at Bangabandhu International Conference Center (BICC) in the city this morning.
The three-day summit was launched in Dhaka to deliberate on common global concerns and to look for possible solutions to some of the contemporary global challenges through the prism of marketing.
Sheikh Hasina congratulated the organisers for taking such a newer approach - from the view point of a well- established discipline such as marketing.
She expressed her happiness over the extensive interest that generated among the global marketing minds, business leaders, academics, policy planners, and the media.
The premier said: “At the end of the day, marketing must promote the well-being of the consumers and enhance national, regional and global public good.”
She mentioned that while wastage is rampant in one part of the world, scarcity is taking its toll on others, and the carbon emission and pollution are affecting destinations far away from the sources.
She emphasised carefully examining the business-marketing-development nexus as the entire world is facing the challenges of enhancing productive capacity, building human resources, and realising developmental priorities while conserving natural endowments.
Hasina suggested that priority should include customer-focused growth that creates decent employment and ensures social co-benefits in the areas of health, education and governance.
The forum encourages the global business leaders and marketing brains to examine “how pervasive inequality in our societies” could be addressed better, she said.
The Prime Minister expressed the hope that the summit one day emerge as a truly global platform that will offer the corporate business world and governments with new perspectives and market based solutions towards enhancing the welfare of the people and creating a better world.
She mentioned that the selection of Dhaka as WMS address is a reflection of the trust and confidence in Bangladesh’s potentials and its determination to overcome its developmental challenges, its willingness to work closely with others and to shape the WMS as a truly effective global conclave, and a process.
“This is where the Marketing Summit can add value and this is where marketing can help politicians and policy makers shape societies based on fairness, mutual benefit and equity,” she said.
Hasina said she is hopeful that the World Marketing Summit would help to think collectively to answer many more real questions and will bring fresh perspectives and help governments with doable solutions and indeed facilitate partnering, between governments and the corporate world.
Foreign Minister Dr Dipu Moni, UNTCAD Secretary General Dr. Supachai Panitchpakdi and Professor Philip Kotler also spoke at the function.
The three-day summit will discuss how marketing philosophies, ethos and insight can be used to find innovative solutions to some global challenges.
The summit, a global initiative of the world's most influential marketer Prof. Philip Kotler, is being held in association with the Foreign Affairs Ministry of Bangladesh, with an aim to create a better world through marketing.
Over 60 speakers from the private and public sector will deliver lectures on a number of issues such as human resources development, health, food security, environment and climate change.
The summit will feature leaders from diverse sectors such as science and technology, marketing, entrepreneurship development, academia, health, media communication and environment.
The uniqueness of the summit lies in the proposed 'incubators'. A total of seven incubators will be set up for the experimental projects that will come out of the discussions.
Each incubator will be spearheaded by an academic institution of the country, selected for field execution and will be supervised by another academic institution.
She was addressing the inaugural function of the first ever World Marketing Summit (WMS) at Bangabandhu International Conference Center (BICC) in the city this morning.
The three-day summit was launched in Dhaka to deliberate on common global concerns and to look for possible solutions to some of the contemporary global challenges through the prism of marketing.
Sheikh Hasina congratulated the organisers for taking such a newer approach - from the view point of a well- established discipline such as marketing.
She expressed her happiness over the extensive interest that generated among the global marketing minds, business leaders, academics, policy planners, and the media.
The premier said: “At the end of the day, marketing must promote the well-being of the consumers and enhance national, regional and global public good.”
She mentioned that while wastage is rampant in one part of the world, scarcity is taking its toll on others, and the carbon emission and pollution are affecting destinations far away from the sources.
She emphasised carefully examining the business-marketing-development nexus as the entire world is facing the challenges of enhancing productive capacity, building human resources, and realising developmental priorities while conserving natural endowments.
Hasina suggested that priority should include customer-focused growth that creates decent employment and ensures social co-benefits in the areas of health, education and governance.
The forum encourages the global business leaders and marketing brains to examine “how pervasive inequality in our societies” could be addressed better, she said.
The Prime Minister expressed the hope that the summit one day emerge as a truly global platform that will offer the corporate business world and governments with new perspectives and market based solutions towards enhancing the welfare of the people and creating a better world.
She mentioned that the selection of Dhaka as WMS address is a reflection of the trust and confidence in Bangladesh’s potentials and its determination to overcome its developmental challenges, its willingness to work closely with others and to shape the WMS as a truly effective global conclave, and a process.
“This is where the Marketing Summit can add value and this is where marketing can help politicians and policy makers shape societies based on fairness, mutual benefit and equity,” she said.
Hasina said she is hopeful that the World Marketing Summit would help to think collectively to answer many more real questions and will bring fresh perspectives and help governments with doable solutions and indeed facilitate partnering, between governments and the corporate world.
Foreign Minister Dr Dipu Moni, UNTCAD Secretary General Dr. Supachai Panitchpakdi and Professor Philip Kotler also spoke at the function.
The three-day summit will discuss how marketing philosophies, ethos and insight can be used to find innovative solutions to some global challenges.
The summit, a global initiative of the world's most influential marketer Prof. Philip Kotler, is being held in association with the Foreign Affairs Ministry of Bangladesh, with an aim to create a better world through marketing.
Over 60 speakers from the private and public sector will deliver lectures on a number of issues such as human resources development, health, food security, environment and climate change.
The summit will feature leaders from diverse sectors such as science and technology, marketing, entrepreneurship development, academia, health, media communication and environment.
The uniqueness of the summit lies in the proposed 'incubators'. A total of seven incubators will be set up for the experimental projects that will come out of the discussions.
Each incubator will be spearheaded by an academic institution of the country, selected for field execution and will be supervised by another academic institution.
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